Archive for Case Studies

The Logical Soul(tm) is a process involving 4 phases:  the Interview, Discovery, Access, and Resolution (or Intergration). Each of these four are crucial for hidden decisions to change and results to “take.”

The first phase – the Interview – is taken from the Socratic method. This method, obviously, was derived from the habit that the philosopher (and “corrupter of the Athenian youth”) Socrates developed to ask questions, more questions, then still more questions, until the truth is revealed.

This 20-question approach actually pinpoints the problem needing resolution.  Without digging beyond the surface and finding that “needle in the haystack,” or hidden factor that truly motivates us, we are unable to change our results.   Period.

Brett McFall from Australia does an excellent job with the Socratic method in getting to the truth of why customers don’t buy. While he uses audience feedback instead of muscle testing the way I do, the results are similar.  Check out this second installment from the World Internet Summit he sponsored down under:


Bench Press Competition Results

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Don't Bench Press EventWell, it’s official…

Don’s competition was in Kennesaw, Georgia last week and I was really impressed by the intensity that most of the athletes brought to their sport.  Don didn’t break any records, but he did achieve one part of his goal – pressing 275 pounds (I don’t remember the exact number – sorry, Don). You can get all the exciting details at Don’s weight-training page at

Don’s goal – and what I’m working with him on – is breaking the 300-pound barrier for a 64-year-old (soon to bee 65).  His training coach says he needs more control, since there has to be strict control during a competitive press.  I told him I disagreed.  I believe control comes with fierce desire – a sort of no-holds-barred type of intensity I saw some of the athletes exhibit during the event.  The scream, huff, puff, yell, and cry out before, during, and after their lift or press. Control will happen when the desire overwhelms his cultured “wine-sipping” tendencies (his words).

Don says that yelling and grunting is “not my style.”  I can relate, because its not “my” style either.  But I tell you what, the ones WITH that style usually got the results!  Here’s why…

Sun Tzu in his ancient treatise on The Art of War wrote as a leader of warriors: 

“On hemmed-in ground, I would block any way of retreat.  On desperate ground, I would proclaim to my soldiers the hopelessness of saving their lives.  For it is the soldier’s disposition to offer an obstinate resistance when surrounded, to fight hard when he cannot help himself, and to obey promptly when he has fallen into danger… Place your army in deadly peril, and it will survive; plunge it into depsarate straits, and it will come off in safety.” 

Don SherrilAn athlete who assumes the mantel of a warrior becomes intense.  The athlete who not only becomes a warrior, but one who fights to the death, becomes unstoppable.  The problem in modern America is that there are very few who can turn on that survival-warrior instinct at will.  It takes special guidance to access some sort of hidden decision in the subconsious mind that could invoke such an instinct, but I believe it can be done. 

Next week I start working with Don on developing this instinct by accessing the mental-emotional compartments of his self-image.   I already brought up the idea that – faced with a 350-pound weight crushing his daughter – he WOULD and COULD lift or press it.  The problem is, the mind gets in the way.  There are many MORE reasons NOT to press over 300, namely: 

Its not my style.
I might get hurt.
I can only do it with steady workouts and training.
I can only do it when I HAVE to, and
There is no rush.

Sound like some of the self-talk going on in your mind?  Not surprisingly, these thoughts are very common.  Personally, I find it stressful to sit on a bicycler for more than 5 minutes while watching TV, but I don’t have any physical goals (yet).  Stay tuned for more results with Don.   – Michael

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Don’s Bench Press Goal in Sight

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Although my bench-pressing friend Don did not set any new personal records today, his session yesterday did provide him with some new insights and possibilities.  I look forward to his May 2nd Championship Meet where he hopes to top his goal of 300.  I’ll be there, cheering him on; you can follow Don’t exploits at

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Don (my 295-pound bench pressing friend) informs me he turns 65 in three weeks!  I reported he was 62 in a previous blog post, and stand corrected. 

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Don S.I started working with my 62-year-old friend Don a couple of weeks ago to see if the Logical Soul(tm) process could help him increase his ability to bench press competitively. 

It has. 

Don just reported to me that he is now up to 295 pounds, just 5 pounds shy of his goal of 300 – and can see exceeding that by leaps and bounds!  He basically told me that although the lift was exciting, he felt more in control than he ever had before and his younger gym-mates commented on this new confindence. 

The interesting thing about Don’t progress is that I did nothing to change his routine or regimen.  He did all the usual things he does to get ready, prepped and set.  All I did was allow him (in a session the day before) to access and change a couple of hidden decisions that held him back.  These deeper decisions – based on perceived survival issues – kept him hovering right around 280 pounds or so for a long time.   Now apparently they no longer tie him to those issues – or at least have less of a grip.

Feedback from Don is vital to show me and others that actual PHYSICAL changes take place – not just the percieved mental, emotional, and spiritual transformations that have been reported.  Goal-to-action progress must be measureable – and is using the Logical Soul(tm) technique! 

You can follow Don’s goal-to-action transformation at


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30-Minute Anxiety Solution

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I just talked to my friend Robert Posey who informed me he has not had another anxiety attack since I spent a half-hour with him in mid-December.  I consider this amazing only for the reason that he had suffered with this condition for over 3 years and found no relief anywhere else.

If you have anxiety, please get the e-book The Logical Soul. The print version will be out in February, 2010.

For immediate relief, also check out a great course called Panic Away.

Categories : Case Studies
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