“Who you are speaks so loudly I cannot hear what you say.”

These are the words of Ralph Waldo Emerson, and perfectly echo the message of the Logical Soul(tm) – and that is that our speech comes from our conscious mind and mouth, whereas our complete MESSAGE comes from ALL  the different levels of our being!

Have you ever tried to get your message across numerous times . . . and got totally different results?
Have you ever felt like you are talking to someone who’s listening, but they aren’t hearing you?
Have you ever run or put up ads, articles, squeeze pages, sales pages, or blog posts . . . and gotten very little or NO responses??

Believe it or not, there is actually a very good – and logical – reason for this!

The former CEO of Teledyne Technologies, Robert Mehrabian, says that WHAT we communicate is based on the following factors:

• Our Words – what we actually say “ accounts for a mere 7% of communication,
• Our Tone of voice “ how we say it “ accounts for 38%, and
• Our Non-verbal messages “ what is seen “ accounts for an incredible 55% of all communication.

Parents tell their children  Do what I say, not what I do.  But to a child, words are merely words. That’s it!  They will do what they see.  While parents are only trying to keep their kids from the same difficulties that they have endured, the actual message is this:  “I made (and are still making) my own mistakes, but you are not allowed to do this.”  Kids – being the automatic contrarians that they are – will  push the boundaries as far as they can and do the opposite of that – what they see their parents actually doing!

The messenger IS the message. You ARE your message. If you do live presentations, sales calls or video and try to hide your real message – or put up some kind of pretense – you will only send MIXED messages that people will automatically pick up on! The simple truth is this:  you can’t hide from the truth.

Let’s say you’re selling some kind of money-making program or network marketing business, and you want to use the latest in Internet marketing technology – Video.  Let’s even say you spend some money and get a high-quality video done.  The stated message (i.e., words) in this  work-from-home presentation might go something like this:

“I am rich, but not smarter than you.  See all the nice things, big cars, beautiful women, and nice homes I have?  This is all mine and I can show you how to have this as well! “

Now, if the program works and the speaker really believes in what he’s saying, the message will come across and sales will flourish.  The fact is, successful people attract more success, simply BECAUSE they are already successful!  The problems arise when those who are not YET successful start relying on affirmations, “faking it til you make it” schemes, and other approaches attempting to short-cut the process.

Let’s say that same speaker is mortgaged up to his eyeballs, has maxed out 15 credit cards, has just gone through a divorce, and hopes to make enough sales from his “Get Rich” program to make the next payment on his Jaguar.  Believe it or not, there are PLENTY of examples of this behavior out there if you care to check them out.

This person’s REAL message (the one that comes across in his tone and body language) will come across as this:

“I would love to be rich, but am scared silly I’m going to lose all my stuff.  I’m also hoping I’m a LOT smarter than you so I can convince you to buy something that obviously hasn’t yet worked for me…!”

Would you buy a get-rich program from this person? I wouldn’t.  Get the picture?

How much more refreshing would it be for this wannabe rich person to simply get in touch with his own hidden decisions, change them, and alter his message dramatically?  The words MUST match the message; otherwise you come across as superficial or fake.

Try this REAL message on for size:

“Hello.  I want to share something with you I think can make a difference in both our lives.  This product, “Get Rich in 5 Days,”  is something I just picked up and want to check out.  I’ve been told by some people I believe that it works just the way it states, but frankly I still have my doubts.  Obviously I’m probably like you, and not rich, but if you want to take this journey with me, I’d welcome the company!  There is a money-back guarantee, so I see it as a no-brainer, frankly.”

Would I buy from this person?  Maybe or maybe not.  But I would certainly become more intrigued, and would probably be tempted to “take the journey” with him just for the heck of it!

BE that message you want to impart. More people will believe you and even buy what you might be selling!